HDE logo
Hoekema Design & Editorial (HDE) is the consulting business name for Jim Hoekema, an information architect, interaction designer, writer and editor with extensive experience in interactive media, user interface design, and web design & production. I am currently a full-time consultant in the User Experience group at Accenture.

HDE has provided interactive design services for large corporations such as IBM, AT&T, LG Electronics, Pepsi, and AOL, and for major nonprofits such as National Geographic, National Park Service, Getty Institute, and the Museum of Modern Art.

We have also provided full web services from design through execution for small businesses (recruiting firm, bed & breakfast, real-estate firm, law firm), nonprofits (Habitat for Humanity, architectural restoration project), and local government (City of Newburgh).

This site describes work from all phases of independent work as well as some interesting projects I directed while working for other companies, including Philips Electronics, Mobius (now ASG), and Business Edge (now EMC), Publicis Modem, and Accenture. The following is a summary of the skills and services involved:


  Information Architecture   Interactive Design
• User researach, needs analysis • Web, intranet, mobile
• User personas, scenarios • Photography, photo editing
• Content strategy • Content Management Systems
• Site diagrams • Wireframes & prototyping
• Wireframes, storyboards • HTML, DHTML, CSS, JavaScript
• Usability testing & analysis • Axure, Dreamweaver
   
  Other Design   Writing & Editorial
• User-interface design • Writing for the web
• Interactive multimedia • Specifications
• Heuristic analysis • Technical writing
• Graphic & icon design • Press releases
• Print publishing • Copy writing
• Axure prototyping • MS Office, Framemaker
   
  Production   Communication
• Proposals, Budgets, Schedules • Consensus facilitation
• Project Management • Public presentations
• Audio & video production • Clear, concise explanation
• Excel, Project • PowerPoint



For more information, email me at: jim at hoekema dot com


Updated: January 15, 2012

Highlights
 

Web Design

Pysch Testing Wireframe
Information Architecture


AOL UI work
User Interface Design


  "Painting the new picket fence was billed as a 'Tom Sawyer' party, and that's just how it happened..."

Writing

Print Design
Graphic Design