Hoekema Design & Editorial (HDE) is the consulting business name for Jim Hoekema, an information architect, interaction designer, writer and editor with extensive experience in interactive media, user interface design, and web design & production.
HDE has provided interactive design services for large corporations such as IBM, AT&T, Pepsi, and AOL, and for major nonprofits such as National Geographic, National Park Service, Getty Institute, and the Museum of Modern Art. We have also provided "soup to nuts" web development for small businesses (recruiting firm, bed & breakfast, real-estate firm), nonprofits (Habitat for Humanity, architectural restoration project), and local government (City of Newburgh).
This site describes work from all phases of independent work as well as some interesting projects I directed while working for other companies. Past employers include Philips Electronics, Mobius (now ASG), and Business Edge (now EMC). The following is a summary of the skills and services involved:
| Information Architecture | Web Design |
| • User researach, needs analysis | • Web site design |
| • User personas, scenarios | • Photography, photo editing |
| • Content strategy | • Content Management Systems |
| • Site diagrams | • Search optimization |
| • Wireframes, storyboard | • HTML, DHTML, CSS, JavaScript |
| • Usability testing & analysis | • Dreamweaver, Contribute |
| Other Design | Writing & Editorial |
| • User-interface design | • Writing for the web |
| • Interactive multimedia | • Specifications |
| • Heuristic analysis | • Technical writing |
| • Graphic & icon design | • Press releases |
| • Print publishing | • Copy writing |
| • Visio, Photoshop, Illustrator, Flash | • MS Office, Framemaker |
| Production | Communication |
| • Proposals, Budgets, Schedules | • Consensus facilitation |
| • Project Management | • Public presentations |
| • Audio & video production | • Clear, concise explanation |
| • Excel, Project | • PowerPoint |
For more information, email me at: jim at hoekema dot com
Updated:
March 21, 2008
Web Design
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"Painting the new picket fence was billed as a 'Tom Sawyer' party, and that's just how it happened..." |
